The practice

Data & AI strategy, built on tradecraft.

The data and AI landscape is filled with traps. Vendors selling tools designed for lock-in. Consultants selling scope that benefits from complexity. I help operators and CFOs build lean platforms that leave your team with capabilities, not dependencies.

Dan is a trusted colleague who can quickly translate data architecture into real operating leverage. He focuses on what matters to sponsors: cost discipline, operational visibility, and reliable data.
Chad Hensley · CFO
A company like ours simply doesn’t have the skillset to set this up. We tried two different approaches with external resources, but never got close.
SVP of Strategy · PE-backed software
A terrific resource to help us think about what is possible and then the resources to get it done. The platform has motivated our team to elevate its internal capabilities.
CFO · PE-backed software

Get on the right side of data and AI.

I work with companies that want to get on the right side of data and AI but aren't sure how. I figure that out. I assess the business, the team, the gaps, and then I tell you what you need, even if the answer isn't me.

I design and build what fits. Engineering discipline so it scales, cost discipline so you invest in people, not tools. Your team owns the result.

  • Data & AI strategy
  • Platform architecture
  • Data engineering
  • Infrastructure
  • AI integration
  • Hiring & enablement

Results. Not reports.

01Cost discipline

Reduced Snowflake spend by $1M+ annualized within weeks.

A product-critical Snowflake environment, optimized without disrupting operations.

Identified structural inefficiencies in a large production Snowflake environment supporting product workloads. Pragmatic architecture changes delivered validated, recurring savings without disrupting operations.

02Capability transfer

Replaced a $300K consultant project with an internal capability.

One-time scope, converted to repeatable internal work.

A portfolio company needed a complex customer analysis that external consultants scoped at over $300K. Built the data foundation that let the company’s own team produce the analysis internally, turning a one-time project into a repeatable capability.

03Platform scale

Built a centralized data platform across 50+ portfolio companies.

Shared infrastructure, standardized reporting, scalable foundation.

Designed and implemented a shared data infrastructure that gave a PE firm’s internal team visibility across their entire portfolio. Standardized reporting, reduced manual work, and created a foundation that scales with each new acquisition.

Dan Lomartra

The story behind the tradecraft.

I started in kitchens, not data. I taught myself data engineering because a vendor couldn't deliver what they promised, and I've been building data platforms for growth-stage and PE-backed companies ever since. I bring an operator's understanding of how businesses run, an engineer's discipline, and a craftsman's refusal to build something I wouldn't put my name on.

I founded Danalytics to do it differently. I set the strategy, I build the platform, and I stand behind both.

Dan Lomartra · Founder, Danalytics

Ready when you are.

Share as much or as little as you want. I respond personally, usually within 24 hours.

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